Hello-Hello, happy middle of the week to everyone.
Over the past several years, the brand has branched into categories including swimwear, hats, gloves, scarves, sunglasses, socks and hosiery. “We envision it as a lifestyle brand, but we need apparel to complete the package and bring the brand to life,” [Craig] Rheingold said.
The collection will be unveiled to retailers at an event in New York on Thursday.
Two ensembles from the new line.
To be honest, when first seeing the headline my reaction was, “I thought they already made clothing.” When looking at the “Women’s Apparel and Accessories” category on the the company’s website, there is clothing for sale.
But the pieces are from the brand’s Performance line, not the upcoming apparel collection.
More from the WWD.com story, this section references Paul Raffin, head of the company that is manufacturing the clothing
Raffin said he is “very respectful of the other preppy, traditional brands with nautical and seaside inspiration, but ours is a more-engineered approach. We want to be disruptive and break through with a line that is differentiated. Yes, there are preppy cues, but we’re infusing it with innovation.”
It is the technical aspects of the line that will separate it from competitors such as Nautica, Vineyard Vines and other brands that are aligned with the ocean or sailing.
More styles from the new collection, via Women’s Wear Daily.
According to the story prices will run from $70 to $100 for tor clothing, with outerwear averaging about $100 to $300. But there will be higher-end items selling for as much as $600. In terms of competition the name that immediately comes to mind is Nautica.
Below you see some of Nautica’s outerwear styles for fall.
Nautica is already considered a “lifestyle” brand, with offerings in apparel, accessories, bath & body (fragrances, soap, etc.), and watches. The brand also has a home collection, below we see the ‘Winston’ bedding.
A final note from the Women’s Wear Daily story:
There will also be a luxe component, she added, including cashmere cable knits, wool yacht club blazers, waterproof toggle coats for men and silk tops rooted in nautical patterns for women.
Hmmmm. Like so many other new entries into the apparel market, this one will be interesting to watch.
Also today, our friends from the Far Side of the Pond at Grazia Daily take a look at Sloane Ranger style. For those unfamiliar with the term, Sloanes are generally considered the British counterpart to our ‘preps’. There was a Sloane Ranger Handbook, similar to the USA’s Preppy Handbook.
Sloanes had their heritage brands and iconic pieces. Wellies and regimental ties are just two elements of the look for men, while women share some of the same styles as American preps, primarily the pearls, the pearl studs and flats or low-heeled pumps. It’s very much a town and country look. Below, an illustration from the Sloane Ranger Handbook.
The young Lady Diana Spencer could be considered the look’s poster child prior to her marriage to Prince Charles.
The Grazia piece is titled “Knotted Jumpers? Tweed Suits? Scrunchies? Looks Like Sloane Ranger Style Is Back“. There’s no shortage of tweed here in the US this fall, below we see several styles from Ralph Lauren, including a driving cap.
From the Grazia story:
The Ranger may not be channelled in it’s full former ‘80s glory – with a foppish Princess Diana ‘do – but elements of posh wardrobes in the SW1 post code are being slowly adopted.
According to the 1982 Harpers & Queen-produced ‘Official Sloane Ranger Handbook’, navy is very important. Lo and behold, navy is also rather important this season, too.
A final word from the Grazia column:
The amount of loafers available is greater than ever, and in addition to that, we’re more than fond of a Hunter wellington boot and wax Barbour jacket when the autumn chill kicks in.
How to style it out for the modern age? Well the key is to not wear the Sloane Ranger’s complete wardrobe all at once, but to cherry pick some favourite pieces for a little upper class flavour.
Here in the US one can easily locate wellies and Barbour at Orvis. We show the brand of boots worn by Kate Middleton (now the Duchess of Cambridge), Le Chameau. Oh, that item on the far left that we would call a vest? It’s a ‘gilet’ to Sloanes and other Brits.
To read Hannah Almassi’s Grazia story in its entirety, click here.