H&M’s Preppy Push & The Latest on That Gwyneth/Graydon Spat

Hello-hello, what a wild week it has been already.  The Olympics have been amazing to watch, but we’ll save most of that for our Friday Fun. (Where else can we talk about the pants being worn by the curling teams?!)

At any rate, we have some brief tidbits to share today, beginning with what I’m calling H&M’s preppy push.


The Swedish retailing giant (whose full name is Hennes & Mauritz) is going after male customers interested in a ‘preppy’ look. Model Wouter Peelen is the face of the promotional campaign for the brand’s spring line.


H&M via The Fashionisto

More from the Fashionisto:

From well-cut blazers, to striped numbers and classic twill pants, H&M’s preppy inspired designs for the spring season play with basic colors, illuminated by bright tones and graphic patterns, like stripes or micro checks.

H&M via The Fashionisto

Items are available online and I believe in stores as well. We show the Fine Knit Sweater in a silk/cotton blend ($39.95), and the Waxed Cotton Jacket, not quite a Barbour, but not ghastly ($99).



This is not a specific collection, it appears to be more of a marketing plan, and a wise one at that. Two more styles.

H&M via The Fashionisto

H&M via The Fashionisto

(Is it me, or does Mr. Peelen have some serious veins in his forehead…?)

Pursuing preps, or at least advertising styles that would hypothetically appeal to those with a prep aesthetic, is certainly not anything new for H&M.  Below, a look from the spring 2011 ‘Romantic and Preppy’ campaign featuring Jourdan Dunn.



These menswear ensembles are from spring 2012, featuring a decidedly nautical inclination. (Which is all anyone is doing this spring, or so it seems. More on that next week.)




Today’s other item is an update on our October post regarding an escalating disagreement between über-prep Gwyneth Paltrow and Vanity Fair.  More specifically, the magazine’s editor, Graydon Carter.  Background via the magazine’s website:

In his Editor’s Letter from the March Hollywood Issue, Graydon Carter addresses long-running rumors that Vanity Fair has been working on an “epic takedown” of Oscar-winning actress Gwyneth Paltrow.

This portion is directly from Mr. Carter’s Editor’s Letter in the March magazine:

In October, Gwyneth called me. We talked for about 20 minutes about the story and her reaction, or over-reaction, to it. At one point, she asked my advice as to what to do to get the “haters” on her side. I suggested putting on 15 pounds. I joked that it works for me. She replied I had put on much more than that. Which I thought was fair and funny.

One quote from Mr. Carter referred to Ms. Paltrow’s hypothetical mandate to friends that they ‘never talk to Vanity Fair again,’ saying “Kim Jong-un couldn’t have issued a more blanket demand.” Comparing someone to the North Korean dictator isn’t likely to win points from the person under discussion. But that actually is the point: Mr. Carter is very savvy. That kind of comment wouldn’t make it to print were its effects not contemplated at length by the editor.

Racked.com sums up where things stand now:

….a point that Carter doesn’t explicitly state but says nonetheless—that for whatever reason, he has decided to kill that story “for the time being.” So unless someone leaks it to the media, we’ll never get to read it. What a disappointment.

Hmmmm. Methinks we’ll hear more on this one.


We leave you with this.


That is a NOAA map showing the active watches, warnings across the country late this afternoon.  The winter-from-you-know-where marches on, making lives miserable in many parts of the country. We hope everyone can stay safe and warm.







6 Comments on H&M’s Preppy Push & The Latest on That Gwyneth/Graydon Spat

  1. Angela
    February 12, 2014 at 8:04 pm (6 months ago)

    Isn’t Kim Jong-un the NORTH Korean dictator?

  2. amidprivilege
    February 12, 2014 at 8:24 pm (6 months ago)

    I think Swedish style is quite natively preppy. All that sailing;).

  3. PreppyPrincess.com
    February 12, 2014 at 8:43 pm (6 months ago)

    Thank you for letting me know, I appreciate it! :)

  4. theenchantedhome
    February 13, 2014 at 9:54 am (6 months ago)

    Good to see preppiness is making it even into the corridors of uber trendy stores like H and M though I feel like you may buy one waxed jacket so better make it a good one…..:) Not sure I would go there for that, never stepped foot inside one but I hear the quality is something to be desired I guess to be expected given the pricepoint.

    Mixed feelings on the whole GP thing…she is obnoxious and seems like a the ultimate narcissist but since when is VF a gossip monger reporter much to the likes of Star magazine, which is exactly what they would have been doing……I am certainly not a fan of GP however feel based upon what we were hearing, they might have crossed a line.

    Always something interesting to comment on…..

  5. kathleenlisson
    February 13, 2014 at 12:44 pm (6 months ago)

    Hope you don’t get snowed in for Valentine’s Day!

  6. wellfedfred
    February 13, 2014 at 8:59 pm (6 months ago)

    And now we have learned the origin of the expression “Woot, woot!”

    … and not a moment too soon.

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