Tory Burch’s Thoughts on That Preppy Word

Hello-Hello, what a glorious start to a new week, today is just beautiful. Bright, sunny, crisp, we are loving it here at the Prepatorium.

We’ve just a few things to share, beginning with designer/entrepreneur Tory Burch and her thoughts about the word “preppy”.  A profile piece about her from the South China Morning Post caught my eye last week. It has been many months (perhaps more accurately, years) since I’ve done any reading about the designer and her growing business.

Today, her style has distanced itself from the Upper East Side princesses of the Gossip Girl world that she was once linked to (she famously made a cameo on the show).

“I don’t know why people would call us preppy. I feel we are constantly pushing the envelope in ways that would make it anything from preppy.

An image from this year’s Holiday campaign.

Tory Burch

Tory Burch

Yours truly is rather fond of all three styles seen above. Below, more Holiday pieces.

Tory Burch Facebook

Tory Burch Facebook

Back to the South China Morning Post profile.

“It is classic in spirit, yes, but what’s nice is that women of all ages, preppy or not, are wearing it their own way. Preppy is a compliment on some levels, but doesn’t necessarily describe our brand. People get caught up in labels; I try not to,” she says.

On the topic of labels I agree wholeheartedly with Ms. Burch. With nary any data or research to base the following conclusion on, it does seem labels contribute on some level to the lessening of civility we are all encountering.  One can cite technology as a contributor to our diminished good manners, for it most assuredly is. But the real challenge isn’t what device we use to communicate, it is what we are saying when we do communicate that matters. Hmmm. Food for thought for yours truly.

As we used to say in tv, “We now return you to your previously scheduled program.” More from the Tory Burch Holiday collection.

Tory Burch Facebook

Tory Burch Facebook

There are some appealing pieces in this year’s Holiday Lookbook.

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Tory Burch Facebook

A few more looks.

Tory Burch Facebook

Tory Burch Facebook

I’m glad I read the profile story and spent some time on the Tory Burch website, for I didn’t realize there was now a Home Collection.

Tory Burch Home Collection

Tory Burch Home Collection

She has also launched her first scent.

Tory Burch

Tory Burch

And debuted a capsule cosmetics line.

Tory Burch

Tory Burch

It’s amazing what happens when I fall behind in my reading, I become an utterly clueless wonder.

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Our other tidbit today involves an announcement from the folks at Bonobos. You may be familiar with the company, Bonobos initially made its mark manufacturing and selling men’s pants.

Bonobos

Bonobos

They have been immensely successful, adding other products like shirts and sweaters, and a line of golf clothing and accessories called Maide.

Bonobos

Bonobos

Last week news they announced they will add a women’s brand to their lineup.

AYR/Bonobos

AYR/Bonobos

The brand is called “AYR,” which happens to be a noted river and town in Scotland, but the name actually comes from initials for “All Year Round.”

AYR/Bonobos

AYR/Bonobos

More from Women’s Wear Daily.

The contemporary label will have its foundation in denim and pared-down sportswear designs like cotton shirts, silk tops and cashmere sweaters, all in clean silhouettes with minimal embellishments.

On Nov. 13, e-commerce will launch with two styles of denim, a skinny fit and a cropped “ciggy” fit, each in two washes. The full spring collection, encompassing 75 pieces across 25 styles, will make its début in late January or early February.

AYR/Bonobos

AYR/Bonobos

More on prices from the WWD story:

AYR denim will retail from $150 to $195, shirts for $95 to $150, sweaters for $150 to $250, T-shirts for $50, silk tank tops for $150 to $225 and jackets for $225 to $485.

A Pando Daily story offers information on fit and fabric content.

Does the retail world need another pair of $100 jeans? It’s hard to know until we see them.

When JBrand first introduced its skinny jeans, she says it had 2 percent stretch. Ayr’s jeans have a whopping 30 percent stretch. “It lifts where you need to lift but doesn’t pinch,” she says.

I have always heard good things about Bonobos products, so I shall harbor hope the women’s goods will have the same quality and perfect fit as the renowned menswear.

With that, g’bye until next time!

4 Comments

Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Preppy People

4 Responses to Tory Burch’s Thoughts on That Preppy Word

  1. MCW

    I think I’m one of the few that does not like TB. I think the clothes are overpriced and CANNOT stand the big gold logo on shoes, etc. I know all of my besties love TB, but I can do without. Don’t get me wrong, if someone wanted to give me something TB I would gladly accept :)

  2. Thanks for the update on Tory Burch.

  3. I love Tory’s aesthetic. I think of her as Evolved WASP, if that makes sense. Probably because her stuff feels very familiar to me:). And I wish, wish, wish, that Bonobos would make 100% cotton chinos for women with a straight leg cut!

  4. You raise an interesting point about labels and the decline of civility. I think it is certainly true.

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