Hello-Hello, Happy Friday and the warmest of weekend (almost) wishes to you.
Today we look at a label referred to as “The Italian J. Crew” in a British Vogue story this week.
Mauro Grifoni… may not be well known in Britain but…. it soon will be. With the colourful preppy luxe of J. Crew and the easy-to-wear coolness of Isabel Marant, the brand is equal measures sporty, rock and classic – a mix that is perfectly personified by the label’s favourite stylish women.
The brand’s Short Dress, $478.
Back to the British Vogue story:
“I love the style of Alexa Chung, Lou Doillon, Jane Birkin,” Mauro Grifoni’s creative director and co-owner, Ilaria Sesso, told us. “I like things that are simple to wear, whether casual or smart, and a little boy-girl. Dresses with masculine jackets, simple trousers with softer blouses – that’s the style I love.”
Ms. Sesso’s role sounds very much like Jenna Lyons’ position at J. Crew. Below, a Mauro Grifoni Blazer, $525.
It’s interesting comparison, especially coming from a British magazine: J. Crew has opened its first London menswear store and its flagship store on Regent Street is slated to open next week.
Three Mauro Grifoni suits, they could well pass for some of J. Crew’s recent offerings.
Perhaps it is these two images that most remind me of J. Crew.
At first glance there is a lot to like. Most styles are tailored without fussy prints or details, and the price points seem comparable to J. Crew’s at the upper end for a mid-range contemporary line. I can see where a comparison would be made between the labels. One FYI, the brand doesn’t offer online shopping at its own site, but YOOX carries a sizable collection of Mauro Grifoni pieces, that’s one site where you can see more garments if so inclined.
As mentioned above, London is getting its first in-person taste of J. Crew. More from the London Telegraph:
J Crew will open for business on Regents Street on November 8, bringing with it a reputation for smart, kooky, and expensive, clothing that has already proved a huge success on the other side of the Atlantic.
Below, images from Crew’s November catalog.
Back to the Telegraph story:
Critics have already pointed out that British shoppers will likely face a higher price for the products than Americans. A study in July revealed prices on the British website are up to 40 per cent more expensive than those in the US.
Ouch. I am guessing Crew will still do quite well in London despite the higher prices.
We leave you with this image.
That is 5-year-old Sophia Rivera inside the Chanel handbag. Her mother, Valerie Vazquez, had the Halloween costume specially made for Sophia. More from a NY Post story:
“We use Halloween as an opportunity for Sophia to express herself creatively and saw the design on Pinterest,” explains Vazquez, a 33-year-old communications director from The Bronx. “I was looking for something high-fashion yet fun and, since Sophia likes to be like Mommy, the thought of being a bag that Mommy carries sealed the deal.”
Ah, but that is just one of Sophia’s four Halloween costumes this year. (TP shakes head in dismay.) To find out what else Sophia wore this season, read the rest of the story at the Post‘s site.