Tennis Fashions, Serious Sales of a Prepalicious Sort

Hello everyone, it is another delightful summer day here at the Prepatorium, we hope it is the same wherever you may be today!

We begin with the tennis fashions debuting across the pond at Wimbledon. (WARNING: Readers may want to be sure small children are safely away with Nanny in case the following photo is so shocking it provokes an unwitting shriek or scream to escape one’s mouth.)

TP begs your forgiveness for distributing such wretched images, but we are sworn to report on such things, despite the trauma inflicted on our psyche.

PHOTO: Stefan Wermuth/Reuters

For openers: Roger Federer, gold lame and Nike are five words that ought never be used together at the same time. It’s just plain wrong. Gold lame?  This is a substance best kept far away from the sporting world, with the possible exceptions of figure skating and gymnastics.

This story from the Times of London does a stellar job describing the look, invoking an Anti-Prep in the process:

“Even if the all-white uniform evaded the attention of any Taleban snipers, their gaze would surely be caught by the sun glinting off the gold ends of Federer’s luggage. That bag looked like something Paris Hilton would take to a spa. Perhaps there was a chihuahua inside.”

The jacket brought flashbacks of the Nehru collar favored in the 60′s, while the body had a distinctly military look. It gets worse, as underneath the jacket was a vest that almost looked like it belonged under a dinner jacket.

PHOTO: Stefan Wermuth/Reuters

Fortunately the fashion disaster was quickly forgotten as play got underway and Mr. Federer readily dispensed with his first opponent.  How do we all feel about the return of last year’s Tennis Cardigan? A good alternative to this week’s look?

PHOTO: K Lamarque/Reuters

Also sporting an interesting jacket over their working clothes, Maria Sharapova.

PHOTO: Toby Melville/Reuters

Nike is also the company behind Ms. Sharapova’s dress, likened to a majorette’s costume by some. We find it more-than-attractive, especially on someone as lovely as she.  Everyone remembers 2008′s Tuxedo Dress to-do, yes? Come now, one can’t have forgotten last year’s Wimbledon Fashion Fracas already! (If visiting the link, do scroll down for the story.)

And wrapping up our Nike-clad trio of players today, Serena Williams was in a jacket reminiscent of a classic British macintosh.

PHOTO: Clive Brunskill/Getty

We think she looks smashing.

As always with this topic, we suggest readers pop over for a visit with Rich at Down the Line Tennis for the inside story.


A quick follow-up to yesterday’s post on the Brooks Brothers Black Fleece expansion.

PHOTO: Courtesy Brooks Brothers

Above, styles by Thom Browne, the Black Fleece designer. Not only is Brooks adding two standalone Black Fleece stores, they intend to add 40 stores in Mexico.  Today’s WWD story on the expansion provides more insight on both developments.

When speaking specifically about the Black Fleece customer, Brooks CEO Claudio Del Vecchio has an interesting perspective:

“…Black Fleece customers have responded to having their own separate location, noting, “I’m not sure those customers are comfortable coming to Madison Avenue.”

We can’t imagine why. The company is also planning its first Country Club store that isn’t located at a resort; this new emporium will be in Seattle.

Oddly, the following photos are just into the Prepatorium, a look from today’s Moncler Gamme Bleu Men’s Spring 2010 Collection.

PHOTO: Davide Maestri/WWD

Guess the designer. Not sure?

PHOTO: Davide Maestri/WWD

Check the length of the pants.  Yes, indeed, it is Mr. Browne showing this collection at Milan Fashion Week, currently underway in Italy.


We move now to some fabulous Sales & Savings opportunities, beginning with the retailer mentioned above, Brooks Brothers, offering 50% off in stores with deeper discounts available online.

Next, one of our favorites, Vineyard Vines.

The markdowns include the Anchor Turtle Bay Tee, now $24.99.

There is a significant amount of merchandise still available as of this writing.


J. Crew is also doing another of their Final Sale promotions.

Including the Boy’s Pacific Madras Blazer, originally $135, now $49.99.

We have just been advised of a late-breaking appointment, so we shall close with the Keep Company Homer shoe, in the Watermelon color combination.

May your afternoon be sunny and bright!

13 Comments on Tennis Fashions, Serious Sales of a Prepalicious Sort

  1. Mrs. NR
    June 23, 2009 at 6:30 pm (5 years ago)

    I imagine if Liberace played tennis he would favor gold lame.
    That would be understandable and acceptable.
    But, Roger Federer?! We simply have now words for that baseline train wreck.

  2. Newlywed Wife
    June 23, 2009 at 8:10 pm (5 years ago)

    Oh! On my way to buy some pretties from Vineyard Vines right now!

  3. Sweet Dreams Preppy
    June 23, 2009 at 9:19 pm (5 years ago)

    So true! Gold lame has no place on the tennis court, especially not Wimbledon!

  4. preppy player
    June 23, 2009 at 9:38 pm (5 years ago)

    Hmmmmmmm. I am the conservative, traditional sort when it comes to tennis attire, even Serena’s Mac doesn’t cut it for me.
    I am all about tennis clothes being pretty and functional.
    I am guessing that the grand slam tourneys have become “couture-like” and that the general pop. will never see the clothes except for on the runway. Oops, I mean center court!

  5. WendyB
    June 23, 2009 at 5:53 pm (5 years ago)

    That watermelon sneaker gave me a chuckle.

  6. QueenBeeSwain
    June 23, 2009 at 6:10 pm (5 years ago)

    Did you see RF’s shoes though? Those were rather fun!


  7. lipstickatthemailbox
    June 24, 2009 at 2:56 am (5 years ago)

    ooooh, that watermelon shoe is positively delicious!!!!

    the gold lame is kind of studio 54ish.

  8. Preppy 101
    June 23, 2009 at 9:31 pm (5 years ago)

    So – since the pros are required to wear white at Wimbledon – and not those horrid outfits that they concoct at other tournaments- they are adding glitz and such?? I love the tennis sweater, but Roger, please get rid of the lame and the vest! ;-) Thanks!

  9. Kathy
    June 24, 2009 at 10:19 am (5 years ago)

    Love the watermelon keds!

  10. Legallyblondemel
    June 24, 2009 at 3:41 pm (5 years ago)

    That looks exactly like a chihuahua bag. Exactly. Honestly, some of this allegedly fashion forward stuff in the tennis world is getting silly.

  11. La Belette Rouge
    June 24, 2009 at 4:48 pm (5 years ago)

    RF has gone too far. I am a huge RF fan but I do tend to laugh at his custom tennis clothes. They are a bit over the top.

  12. birthday girl
    June 25, 2009 at 3:45 am (5 years ago)

    thanks for the tip on the j crew sale. love that boys madras jacket… i wish my husband was willing to wear stuff like that!

  13. Little Bow Prep
    June 27, 2009 at 1:14 am (5 years ago)

    I figure skate. Not a fan of gold lame, I must say.

    VV is always terrific :)

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