A Line Has Been Crossed: The New Tiffany Eyeglasses

There is much that can go wrong in this world and somehow, one finds a way to cope. There are everyday tragedies you learn to live with, like your neighbor on the Cape renting their cottage to absolutely hideous people. Or Ralph Lauren making their logo bigger than ever. (For those who are not regular readers, The Princess has been diagnosed as a Logophobic.) Or the caterer running out of the petit-fours you ordered for the League luncheon. Rain the day of your best friend Bitsy’s wedding at her home on the island. (Yes, the one she got in the divorce.) When these little tragedies occur, one simply soldiers on, no complaining, no whining, no PDGs. (Public Displays of Grief.)

But then you see this.

Tiffany 1837 Collection Tiffany\'s Eyewear

And this.

Tiffany Tortoise Glasses

The recently released Tiffany eyeglasses and sunglasses with a logo the size of Mt. Rushmore. Trust us, it is that enormous. Hopefully the next photos give you some sense of the scale.

Tiffany Sunglasses Tortoise logo

Return to Tiffany Sunglasses

It’s not the fact that Tiffany is making glasses, or to be more accurate, allowing someone else to make the glasses and put their name on them. It’s called licensing and everyone does it. In this case it’s Luxottica that Tiffany made the arrangement with; the partnership was announced with great fanfare last fall and The Princess has been almost sleepless since, living in fear of how the final product would appear. As regular readers will know, a licensing deal is not what’s causing TP’s blood pressure to go off the charts. No, you know better and are quickly emailing each other with the Red Alert Signal, internally shrieking “Dive, Dive, Dive.” You know the staff has already fled the premises in terror, including Cook, always the most loyal of employees. They even removed the pets.

Tiffany Glasses ad

Well, you can all remain calm. We’re upgrading from the Prozac Latte to a double Lithium Light. On the rocks. Are we hurting? Of course. You see, if there was one company we thought would not fall prey to the logoization of everything, it was this one. We really should have known better. Truly we should have, because all the warning signs were there. The growing number of products in the catalog in the Return to Tiffany and 1837 Collections should have tipped us off. (Below we show a Return to Tiffany charm bracelet and an 1837 Collection cufflink.) Do we feel a sense of betrayal? Of course.

Return to Tiffany Charm & Bracelet Tiffany 1837 Square Cufflinks

The majority of the glasses don’t appear to be completely wretched. It is the group styled after the Return to Tiffany collection with their massive sterling silver plates glued on the sides that are the worst offenders. LC (Lewis Comfort Tiffany, son of Tiffany founder Charles Lewis Tiffany) would absolutely stroke out if he saw these. Call TP crazy, but we sincerely doubt the Tiffany logo was, or is prominently displayed anywhere on the Vince Lombardi Trophy, commissioned by the NFL, and we doubt it is highly visible on the NASCAR trophy Tiffany’s was asked to create. But here we are with it on the glasses.

But you know what? TP will power down that Lithium Light and move on. Perhaps we’ll turn our attention to the must-see Whim Collection by Cynthia Rowley for Target. Now if you do find yourself intrigued by the eyewear, some of which is curious and some of which might be quite elegant, prices range from $330 to $1,150 and you’ll see everything from rimless to aviator styles. Happy Hunting.

Tiffany Glasses 3 Shot




16 Comments

Filed under preppy, Preppy Fashion, preppy lifestyle

16 Responses to A Line Has Been Crossed: The New Tiffany Eyeglasses

  1. I NEED to send my sister your blog link…..she will love, love, LOVE it!! And so I do!

  2. I hate the Return to Tiffany line. When I was in college, all the guys would get that stuff for their girlfriends because it said Tiffany & Co. I preferred the more understated pieces… that little blue box was enough Tiffany for me :)

  3. I knew it was only a matter of time. They have been treading that tacky logo-line for far too long. They lost me w/Return to Tiffany…

  4. Sigh…the dumbing down of luxury. Very bling-ish. Sad and kind of nauseating at the same time. (the sunglasses that is; the post is fab!)

  5. I’m so sorry. what’s next, a big LILY on the pulitzers?! those logos ruin what could have been perfectly ok sunglasses. I have never understood why we should pay good money to promote someone’s corporate logo.
    I keep expecting a logo backlash, but it’s slow in coming. I admire your paving the way. logo free product is one reason why I love tomas maier at bottega veneta.

  6. Every time you post something like this I think to myself, “Thank God someone else sees the world as I do.” TP, I think you are my soulmate (and I hate that word). I was in St. Armand’s Circle in Sarasota at Christmas and I was browsing the store windows, waiting for my wretched MIL to finish up shopping, and saw the Tiffany sunglasses in a window. I stopped and stared and couldn’t believe my eyes. As much as I love the blue box, I hate what Tiffany & Co. has done to its logo and name. By making $100 silver charm bracelets, they have totally dumbed down their brand. There are some things in life one should aspire to have and making it so every Tina, Donna, and Harrietta can own a piece of it is what makes it not so special anymore.

    I think you should do a post on the unnecessary steps a brand has taken to extend its line…Tiffany sunglasses? As necessary as a Fendi stroller (which I saw when I was in Rome).

  7. michelle

    Love the blog…so true..so true….. Finally a place where i feel at home. Keep it up!!!! I will be reading and commenting along the way.

  8. Just purchased a pair of Tiffany glasses yesterday. Not being a logo showoff my justification was that my hair partly covers the logo on the side. Mind you, I love the fact that they are Tiffany (and absolutely adorable) I just did not feel it necessary to broadcast it on my face.

  9. lisa

    Yes, Sorry to say i may have disappointed you all but i just got my new Tiffany’s sunglasses and they RE THE PERFECT SIZE FOR MY FACE. BUT, I hear you when you say BLING. I TOO HAVE LONG HAIR AND FEEL IT WILL PARTIALLY COVER BUT THEN I DO LIKE THE OVAL STAMP ON SIDE EVEN THOUGH I AM NOT A LABELS GIRL EITHER. FROM FAR AWAY REALLY ANY DISTANCE IT JUST LOOKS LIKW A SILER OVAL! IT’S MY TIFFANY PIECE I WILL CHERISH FOREVER

  10. cat

    … I like the tiffany glasses. and the logo. and.. yeah.

  11. ZenBoy

    NoLogo, by the woman of my dreams, Naomi Klein, is worth a read. And pick up a copy of AdBusters. That’ll learn ya.

  12. Rani

    I googled “Should I return my Tiffany key” and landed on your post. May I ask you a question? I have just received a Tiffany key pendant with long chain for my 40th birthday from my brother in law. He will not be hurt if I exchange it for something else. My question is “aren’t I too old for something trendy like the key?” Are these for younger women? What do you think of the Paloma Zellige line?
    Thanks.

  13. Linda

    I So Don’t Care What Anyone Else Thinks! I Just Ordered The Rimless In Silver And Absolutely Love Love Them! They Will Go With My Wardrobe, Jewelry And Personality Perfectly…Thank You Tiffany’s! Well Done!

  14. NurseRiverBoat

    PASHA I say!
    The Tiffany emellished logo makes the sunglasses for me! I have naturally curly dark brunette hair and the logo will be discreetly hidden by the wiles of my hair. I think the Tiffany blue sunglasses are very elegant and understated. I also adore the new Bvlgari line of sunglasses that are heavily laden with Swavorski crystals on the sides with the shield lenses. OH OH OH! The kicker is the famous Tiffany Blue glasses hard case and cleaning cloth for the glasses. OH MY!
    The case is as important as the sunglasses, especially for women – where the landscape inside of one’s COACH bag must contain elegant items.
    I am busy choosing between Tiffany vs. Bvlgari sunglasses, but Tiffany has the edge, all due to the gorgeous and famous Tiffany Blue hard case. Ooooh, la – la!!!

  15. lara howe

    love the site

  16. tish

    love sunglasses and the return to tiffany line… also have the tiffany notes and OH NO! i have the tiffany scarf too… its hanging on my coach SIGNATURE purse. thats probably a big no no too huh? whats wrong with having tiffany written on your stuff? i love love love it. i think its great.

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